Privacy Policy

Lifalytics Privacy Policy

Effective Date: 10/22/2024

Lifalytics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information, including data from smartwatches, health and wellness information, and analytics provided through our subscription-based platform. By accessing or using the Lifalytics platform, website, or mobile application, you agree to this Privacy Policy.

1. Information We Collect

We collect information to provide, improve, and personalize our services. This includes:

a. Personal Information

  • Account Information: When you sign up for Lifalytics, we collect your name, email address, phone number, date of birth, gender, and payment information.

  • Contact Information: Any contact details you provide, such as your email or phone number, will be used for communications.

b. Health and Wellness Data

  • Smartwatch Data: Lifalytics integrates with various smartwatches and fitness trackers to collect data like heart rate, steps taken, calories burned, sleep patterns, and other biometric data.

  • Fitness and Activity Data: We may collect information on your workouts, physical activities, exercise routines, and performance metrics.

  • Body Measurements and Vital Signs: Users may choose to track and input body measurements, such as weight, body fat percentage, muscle mass, or vital signs like blood pressure and oxygen saturation.

  • Health Goals: Any goals or targets you set within the platform for health, fitness, and wellness purposes.

c. Usage Data

  • Device Information: We collect information about the device you use to access the Lifalytics platform, such as your IP address, device ID, browser type, and operating system.

  • Log Information: We automatically log details like your interactions with the platform, login times, and any preferences you set.

d. Einstein Analytics Data

We leverage Einstein Analytics to process and analyze the data you provide. Einstein Analytics helps to deliver insights based on your health, wellness, and fitness data, and can make predictions to improve your overall experience on the platform.

e. Third-Party Data

We may receive information from third-party apps or devices that you connect to Lifalytics, including:

  • Fitness apps (e.g., Apple Health, Google Fit)

  • Smartwatch integrations (e.g., Fitbit, Garmin, Apple Watch)

  • Health monitoring tools (e.g., blood pressure monitors, sleep trackers)

2. How We Use Your Information

We use your information to provide and improve the Lifalytics service, as well as to help you reach your wellness goals. Specifically, we use your data for the following purposes:

  • Provide and Improve the Service: To deliver personalized health and wellness insights, track progress toward your goals, and help you and your trainers make data-driven decisions.

  • Analytics and Reporting: We analyze your data through Einstein Analytics to provide predictive insights, progress reports, and feedback on how you can improve your health and fitness.

  • Personalization: To customize your experience based on your preferences, health goals, and fitness level.

  • Team and Trainer Collaboration: If you choose, we can share your analytics and progress with your personal trainer, therapist, or other team members for accountability and guidance.

  • Communications: To send important updates, newsletters, and notifications about your account, workouts, and improvements. We may also use your information to respond to your inquiries or provide customer support.

  • Billing and Payments: To process subscription payments and manage billing information.

  • Research and Development: To improve Lifalytics and develop new features based on user feedback and data analysis.

3. How We Share Your Information

We take your privacy seriously and will never sell your personal information. However, we may share your data under certain circumstances:

a. With Third-Party Service Providers

We share your information with third-party vendors and service providers who help us operate the platform and deliver services, such as payment processors, cloud storage services, analytics platforms (including Einstein Analytics), and customer support.

b. With Authorized Trainers and Team Members

If you grant permission, we may share your wellness and fitness data with authorized individuals like personal trainers, therapists, or team members to help you meet your goals.

c. With Your Consent

We will share your information with third parties only when you have provided explicit consent.

d. For Legal Reasons

We may disclose your information if required to do so by law or in response to a court order, subpoena, or other legal process, or if we believe such action is necessary to:

  • Comply with the law and the reasonable requests of law enforcement

  • Protect the security or integrity of our services

  • Protect the personal safety of users or the public

4. Data Retention

We retain your personal data for as long as necessary to provide the services and fulfill the purposes outlined in this policy. We may also retain data for a longer period if required by law or if necessary to resolve disputes or enforce our agreements.

5. Your Choices and Control Over Your Information

You have control over your data and the following choices:

a. Accessing and Updating Information

You can access and update your account information at any time through the Lifalytics platform. Please keep your information current to ensure optimal service.

b. Data Sharing Preferences

You can manage who has access to your health and fitness data within your account settings. You may choose to share your data with trainers, team members, or no one at all.

c. Data Deletion

You may request to delete your account and all associated data by contacting customer support. Please note that certain data may need to be retained for legal or administrative purposes.

d. Opt-Out of Communications

You may opt out of receiving promotional emails by following the unsubscribe instructions in those emails. Please note that we may still send you transactional or service-related messages even if you opt out of marketing communications.

6. Data Security

We take data security seriously and employ industry-standard measures to protect your information, including encryption, secure servers, and restricted access protocols. However, no online service is completely secure, and we cannot guarantee the absolute security of your data.

7. Children’s Privacy

Lifalytics is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

8. International Users

Lifalytics is based in the [insert country], and your personal information may be stored and processed in our servers within [insert country]. If you are using the platform from outside the [insert country], please note that your information may be transferred, stored, and processed in the [insert country] where data protection laws may differ from your country of residence.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you via email or through the platform, and we will post the updated policy on our website with the effective date. Your continued use of Lifalytics after any changes to this Privacy Policy constitutes your acceptance of those changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

  • Email: info@lifalytics.com

  • Mailing Address: Lifalytics, 8105 Stephenson Rd, Apex, NC 27539

By using Lifalytics, you agree to this Privacy Policy. Thank you for trusting us with your health and wellness journey.